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What is Permission Marketing

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Permission marketing is built around the rational
calculation that both parties are safe. Look at it through
the customer’s perspective.



Prospects simply don't have THE TIME to waste on fast
talking "hurry and buy me" salesmen.


Why?


Because they aren't sure if you are legit, nor do they even feel safe enough--yet--with your company.


In this model, to go FAST is to go slow and to
go slow is to actually go fast.


The new model is simple.


All you do is persuade future prospects to volunteer their attention.


Not to buy anything. Just to watch you and to sample
whatever it is you are offering.


Hey? Didn't you listen to the hot music CD you last
bought 3-4-5 times BEFORE you sold yourself?


Didn't you read 25 pages at Barnes and Noble before
you bought your last book?


Didn't you watch Oprah's show FOR FREE for two
years before you subscribed to her magazine "O"?


THAT is what permission marketing is which is
why "he who controls the content also controls
the central nervous system of a niche market."


It begins with trust on both sides.


One where time becomes your buddy and patience
becomes your most loyal new best friend.

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